Secrects To Developing Your Marketing Plan

For the same reason an architect draws up a blueprint to build a house, you need a marketing plan to show how you’ll build your brand and sales over the next year. Emails, direct mail, catalogs, ads, etc. push sales. Have them written in a plan and you’ll be able to budget accordingly and be more likely to get them out the door.

You’re not too small, too busy or too successful. Everyone needs a marketing plan. Or, at least, everyone who wants to grow their business, build their brand and perform consistent marketing outreach. When developing plans for your clients, or your own company, follow these steps: 


Before looking at the future, examine the past. Over the last year (or longer), what has been your strengths, weaknesses, successes and failures? Look at this from a marketing, product and operations perspective. Meet with key members of your team and discuss. Analyze your competition and their space in the market. Talk to your customers (retailers, foodservice, end consumer, etc.) through interviews, surveys and focus groups and get their feedback. See if it matches your own. Pull this all together and…

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