Savor - the Food Agency

Savor Jets West for Fancy Food Show

EVANSTON, Jan 2, 2009 – Savor - The Food Agency partners Seth Bender and Ivy Bender plan to replace a few days of Chicago’s harsh winter with some much needed sustenance. Sweets, drinks, edibles and food chat will rule the 34th Winter Fancy Food Show, taking place January 18-20, 2009 at the Moscone Center in San Francisco, CA.

Between indulging in free samples with other foodies, Savor seeks to discover what’s up and coming in the expanding arena of specialty fare, researching both for themselves as well as for their clients’ benefit. Savor will also provide support to those clients exhibiting at this quintessential food get-together. The show also provides a wonderful opportunity to meet new potential partners.

Aside from snacking and schmoozing, Savor will have the unique opportunity to attend Food Fête, an exclusive media reception that enables food manufacturers to interact with food media. Savor will be representing client Nielsen-Massey Vanillas, helping man their table and educating attendees on the differences between Madagascar, Mexican and Tahitian vanilla. Food Fête is invitation only and focuses on giving companies the opportunity to meet with food editors, bloggers and journalists in the original public relations manner, face-to-face. The Savor team has duly noted to remove all food from teeth before attending the media blitz.

The Fancy Food Shows, held once in winter and once in summer, is put on by the National Association for the Specialty Food Trade (NASFT), which is a not-for-profit business trade association established in 1952 to foster trade, commerce and interest in the specialty food industry.


Savor - The Food Agency is a full-service marketing communications company that specializes in working with food companies to build brands and increase sales. Each member of our crack squad of marketing professionals has a background in and passion for food, making them ideal collaborators on your marketing plans, catalogs, search ads web/eCommerce sites, direct mail, public relations, social media needs and more. Savor is located just outside of Chicago in Evanston, IL.

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