Savor - the Food Agency

Nielsen-Massey Vanillas Chooses Savor

EVANSTON, March 13, 2008 – Nielsen-Massey Vanillas, Inc, the makers of premium vanilla products and flavor extracts, has chosen Savor - The Food Agency as its PR agency of record. Nielsen-Massey Vanillas and Savor will work together to increase the vanilla producer’s brand recognition among consumers, chefs and food manufacturers.

For over 100 years, Nielsen-Massey Vanillas, with its strong family history, has been a purveyor of quality flavor products. Recently, the company released A Century of Flavor, a cookbook with 50 delicious recipes, featuring Nielsen-Massey vanillas and flavor extracts. The first step of the PR partnership will be to promote this cookbook followed by surges to promote new products such as the Orange Blossom Water and the Madagascar Bourbon Pure Vanilla Sugar.

Nielsen-Massey Vanillas’ corporate headquarters are located in Waukegan, Illinois with production facilities in both Waukegan and Nielsen-Massey Vanillas International in Leeuwarden, Netherlands serving customers worldwide.


Savor - The Food Agency is a full-service marketing communications company that specializes in working with food companies to build brands and increase sales. Each member of our crack squad of marketing professionals has a background in and passion for food, making them ideal collaborators on your marketing plans, catalogs, search ads web/eCommerce sites, direct mail, public relations and more. Savor is located just outside of Chicago in Evanston, IL.

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